Social Media: From Distraction to Tool

I believe in the potential of any intelligent individual to use social media to earn a living from their passions.

Starting your own business through social media is totally possible, and more achievable than you think.

However, there’s a massive risk in tying your whole livelihood to these massive companies.

This is why, even though I use Twitter and YouTube to reach my audience, I’ve finally started putting more focus on taking them into my email list, where I have more control over my audience.

That way, if my accounts get deleted or a social media platform changes completely overnight, I still have access to my audience, which is an incredible asset to own.

We don’t want to build a house on someone else’s property, but we do want to use that real estate to attract people to our world, where we can provide value and earn a living from that value exchange.

This is an extract from my latest newsletter: Social Media: From Distraction to Tool, Ignore It at Your Own Risk

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